The life of a self-published author is difficult and strange. This is especially true when you’re acting as a self-published author who doesn’t keep an incredibly interactive social media presence. I understand that being more active on social media platforms could certainly help my writing career. I made a choice a few years ago not to be active on most social media. At the time, the decision was based out of fear and frustration, though now I’ve chosen to keep that stance because social media just isn’t interesting to me.
I say all of this to talk about how my free book event that occurred this week went. I did a free book event back in July of last year, giving away 10 copies of the book across three days. Extrapolating that out to five days, I expected to give away somewhere in between 5 and 20 copies of the book. I had no reason to expect anything else.
Through 4pm or so on Monday, my expectations were pretty accurate. I’d given away 2 copies of the book, putting me on pace for somewhere in the middle of that estimate range. Considering most of my friends had a copy of the book — either a hard copy, a digital copy, or both — I figured my best hope was someone randomly scrolling through the free Kindle books and buying because they liked the cover art.
And then something peculiar happened…
I got home from work and saw the number had tripled. Six. Took a nap because I felt like death. Woke up twenty minutes later to find the total at 11. My wife got home, bringing dinner for her as well as my congested and feverish self. The count was up to 17.
So the night went. In a feeling I had never experienced before, I was able to refresh Kindle’s publishing reports and literally watch as new downloads of my book posted to the account. The day ended with An Epilogue to Innocence being downloaded 56 times. That’s not a giant amount, but it’s 5.6 times the number of downloads of the entire Kindle event I ran near launch.
When I woke up the next morning, I was able to grab this picture off Amazon.
I had risen to #64 in free Kindle books for Single Author Fiction Short Stories. Is that a super specific category? Yes it is. Did I care? No I did not.
By the end of the week, my rank had tailed off a bit. I went from that #64 rank in category to the mid 200s. My overall Kindle rank had fallen from ~3,500th to ~8,000th. I really didn’t care though. After all, I couldn’t explain where the sudden burst in downloads had come from. I still can’t explain it. I had three people who I know personally reach out to me letting me know they got the Kindle version of the book. Still doesn’t explain the other 77 copies that were downloaded last week.
On one hand, I know there’s not a ton of reasons to get excited about 80 free copies of my book getting downloaded. It’s not like I’m making money off of them. On the other hand, this is my Kindle sales report for the last 30 days.
Those 80 free copies that were given away in the last 5 days? That’s literally 1.6 times the number of books — free or paid — that I’ve managed to get out there since July. For all months combined. 80 free copies given away in 5 days is 61.5% of all copies of my book in the world today. That’s why 80 free copies is a big deal. That’s why I’m celebrating this.
I don’t know who did this or how I managed to get so many copies out there. To the three people I know downloaded the book because you mentioned it to me — Kait, Jenn, and Stephanie — thank you. To the other 77 of you, thank you too. Here’s to hoping this influx of new readers means some new, positive reviews on Amazon and Goodreads.