2018 Blog Goals – Q3 Review

I had a moment on October 2nd where I was sitting Starbucks, minding my own business, when it hit me. October’s arrival means I need to do my third of four reviews of where I’m at with my 2018 blog goals. Needless to say I was not prepared for that moment — mostly because I had posts for the entirety of October and part of November completely planned out. That’s why there’s an extra bonus post this week, as the last time I posted on a non-Monday that wasn’t the 1st or 14/15th of the month1The Mid-Month Short Story Challenge response and prompt days, respectively. was May 24th. And even then was because people on Twitter got me fired up about my favorite video game of all time.

When we last peeked in at the midway point of this year, I was meeting two of the three goals that I had set for the year, though one of those two goals wasn’t doing quite as well as it had been in Q1. Much of my marketing and redesign efforts in Q3 were focused on longer term projects, which combined with a very busy third quarter, meant that I wasn’t driving my blog post promotion as much as I previously had been. So where am I at after three quarters of the year? Let’s take a look.

Goal 1: 20 New WordPress Followers

As I mentioned in Q2, seeing massive growth in the WordPress followers category would be unexpected, though I would like to see some growth here. That said, despite starting off the quarter with a new follower on July 2nd, the blog didn’t see a single additional new follower for the rest of the quarter. I did start a Bloglovin’ page for my blog back up after a three year hiatus on that platform, however I did admittedly minimal marketing for that page. Even cutting my year start goal in half would be a stretch at this point if I’m realistic, though double digits would be a nice touch.

On an unrelated note, I’m really enjoying how much better quality my screenshots (like the one above) look with my new computer than my old one. That might be a coming post topic in its own right.

Goal 2 – Average 250 Visits Per Month

Meanwhile, today in goals I’m absolutely crushing, traffic to my blog has been great the past three months. July, August, and September of 2018 represent the top three traffic months in That Tiny Website’s history. If trends both in this blog’s history and in other blogs I’ve done continue, I wouldn’t be shocked to see either November or December of 2018 dethrone one of those three months from the top three. At the midway point of the year, I mentioned that there was an outside shot my blog could hit 4,000 site visits on the year. As of the end of September, we’re on track for just shy of 4,300 visits. Continued growth could give me a small chance at 5,000 visits, which isn’t objectively a realistic goal. What is a bit more in range, however, is 4,738 visits. That number would be exactly double the number of visits from last year, as well as representing nearly 400 visits per month. To say that would be a massive milestone would be an understatement.

Goal 3 – Grow Comment Count by 20% Again

While my follower goal has shown consistent struggles and my traffic goal has shown consistent growth, my comment count goal has been pretty volatile this year. After a great start to the year, comments have cooled off pretty significantly, with the blog only getting 17 comments the entire third quarter. I found this particularly annoying, especially since the normally reliable Akismet anti-spam service missed as many spam comments in September (5) as it has in the entire past year combined. Seeing a new comment notification in my email only for it to be spam was pretty saddening. I did learn that my new post notification tweets on Twitter were getting filtered out by Twitter’s algorithm (or at the very least that they weren’t showing up in the latest tweets for some of my followers). I’m going to try to tweet out my posts more often to help that, however, we’ll see if that helps comments.

How are you doing on your 2018 goals? If you’re a blogger, podcaster, YouTuber, or other creator, have you made changes to your goals for the year? Sound off in the comments.


Like the work I do? Want to help me make more, better written content? Consider pledging your support on Patreon.

2018 Blog Goals – Mid Year Review

Welcome to the midway point (more or less) of the year. It’s time again to take a look at my 2018 blog goals and see how I’m doing against those goals. When we last peeked in at the end of the first quarter of this year, I was meeting one of the three goals that I had set for the year. I made an effort to do a bit more promotion of this site on Twitter, not to mention completing a minor site redesign to make it a bit easier for mobile readers to follow the blog.

Now that the year is half done, how am I doing on those goals? Let’s check in.

Goal 1: 20 New WordPress Followers

There’s both good news and bad news with how I’m doing on this goal. The good news is that I managed to pick up triple the number of followers in Q2 of 2018 as I did in Q1. The bad news is that I’m still well short of my 20 new follower goal for the year. At this point, hitting half of this goal would still mean an uptick in followers from the pace I’ve been at throughout the first half of the year, though it’s probably more realistic than the full goal. That said, I was behind pace on the next goal as well and made it up, so perhaps this will change.

Goal 2 – Average 250 Visits Per Month

Well. This changed in a hurry. Thanks to May and June being the two highest traffic months in the history of my blog (as well as April being the 4th highest to date), instead of sitting just shy of my goal pace, I’m over 1.2 times my goal pace2If we look solely at the May/June pace, it would be nearly 1.6 times my pace. That would be nice to see the rest of the year.. Averaging 250 visits per month would mean that I would get 3,000 site visits by the end of the year. If I continue my current yearly pace, this site should end the year in the neighborhood of 3,500 site visits. Hitting 3,500 would be impressive, especially considering I felt like 3,000 was a bit ambitious. I’m hoping that the launch of my Patreon will drive additional traffic to the blog, meaning there may even be an outside chance to get to 4,000 site visits. That would be amazing. The more fun fact that lets me be optimistic about this goal as we hit the second half of the year is that nearly every month this year has seen growth in the number of site visits AND unique visitors to the blog per day. It makes me hopeful that the growth is sustainable.

Goal 3 – Grow Comment Count by 20% Again

While my first two goals saw growth from Q1 to Q2, my comment count goal — though still being ahead of pace — wasn’t quite as fortunate these past three months. It wasn’t a major downtick in comment count, hence still making the goal pace. That said, I’d love to get this back on my original pace from Q1. Considering there are some extra posts going up in July (as well as potentially August), there will be extra opportunities for comments. We’ll see if that helps though.

How are you doing on your 2018 goals? If you’re a blogger, podcaster, YouTuber, or other creator, have you made changes to your goals for the year? Sound off in the comments.


Like the work I do? Want to help me make more, better written content? Consider pledging your support on Patreon.

2018 Blog Goals – Q1 Review

At the beginning of this year, I decided to set some blog goals for 2018. I was inspired by someone on Twitter (I swear it was Kaytie Zimmerman from Optimistic Millennial, but I can’t find her goals post or tweet talking about this) to try set some sort of plan for myself to grow my blog in a few ways during the new year. It’s something I’ve only done one other time in the history of any of the other sites I’ve written for3On my old blog, I set a goal to write 365 posts in 2011. I think I ended with 435ish.. I figured it couldn’t hurt to try this year, particularly since I had some new projects I was planning on doing this year. I’ve talked about a couple of those projects so far, with a couple of them still on the way.

So…how am I doing on the three goals I set this year? Let’s take a look.

Goal 1: 20 New WordPress Followers

Let’s lead off with the goal that is going the least well, shall we? In 2017, I picked up 16 new WordPress followers, so I figured I’d try to grow this total by 20 this year. In retrospect, this might not have been the best goal, particularly since 12 of the 16 new followers in 2017 came in the first half of the year. While 2018 started off good, with the blog gaining a new follower in the first week of the year, I’m well behind pace on this one. I’m at a loss on how to improve this one at the moment, particularly since even in the heyday of my older blogs, I don’t believe I ever topped 100 total WordPress followers. If you blog and have suggestions, I’m open to them.

Goal 2 – Average 250 Visits Per Month

While I’m not on pace to hit this goal so far this year, I’m relatively happy with how this has gone so far. As you can see from the table above4If you needed further proof that I’m a spreadsheet nerd, I started a sentence in a blog post like that., while I hit my goal in January, I fell short of the goal in both February and March. That said, the fact that I was over 200 visitors in all three months shows that I’m sustaining growth, as the last month I was under 200 visitors was August 2017. On top of that, the 708 visitors by the end of March represents a 51.9% growth over where That Tiny Website was at the end of March 2017 (466 to 708). So while I’m not quite at the 750 visitors that would mean I’m meeting this goal, I feel pretty good about this pace so far.

Goal 3 – Grow Comment Count by 20% Again

I have to be honest. I expected this goal to be the hardest to achieve by a large margin. I don’t have the number of commenters on my posts that I once did. Yet, despite expecting struggles with comments, I’m shockingly ahead of pace on this one. Technically, I could not get a single comment in April and only be one comment behind pace for the year5Please don’t do that. I love you all.. But seeing how well this one has gone has been a nice surprise for the start of the year.

How are your 2018 blog goals going? Do you have any ideas how I can solve my follower struggles? Would you like to encourage people to flood to my site and click follow? Awesome. Sound off in the comments.

I’m Part of a New Podcast

Long time readers of this blog know that from late 2016 through mid 2017, I was part of a comedy podcast by the name of Everyone is Funnier Than Us. That podcast came to an end in July of last year. Since then, I’ve been playing around with various ideas, trying to figure out what I wanted to do next. I poked around a few ideas involving blogging and podcast recording over the back half of 2017. I even considered going back to doing YouTube videos6Not that I had a brief stint doing that in 2015 or anything.. And though during that time I did stand up the freelance editing work I do, as well as start on a new writing work in progress, I didn’t have any new creative endeavors come to fruition.

Well before the end of my last podcast — from September 2006 through December 2008, to be more specific — I was the host of a sports radio show on a college AM radio station. That show, The Two Minute Drill, was a rapid fire sports show in the vein of Around the Horn or Pardon the Interruption, only with weird news and hosts who didn’t totally know what they were doing. While most of the sports radio shows in our college organization focused solely on sports, The Two Minute Drill routinely branched out, having multiple musical guests, hosting an on-air wing tasting contest, and even getting a nasty email from a member of university leadership at the University of Delaware7We did a couple of segments how the University of Delaware refused to play another in-state program, Delaware State University. Rumors had circulated at the time that this was because members of the U of Delaware leadership staff didn’t want to face a university that was a HBCU. In my youthful hubris, I emailed the segments we did to the president of the University of Delaware. I got a not so pleasant email back from a representative of the school saying that it was none of my business what U of Delaware did, but they appreciated my interest in their institution.. The show ended shortly after I graduated in 2008, but was one of the more popular shows on air at the station during its two-year run.

I say all of this to introduce the newest project I’m part of, a sports podcast named We Were Kind of a Big Deal in College.

We Were Kind of a Big Deal in College features a similar format to what the original Two Minute Drill show did. I’m the host of the show, and on each episode of the show, I will present questions to each of our three panelists, Mike Lampasone, Brian Fisher, and Tim Kilkenny. The panelists debate those questions — some sports related and some not — in an effort to get arbitrarily get points throughout the course of our show. The reward for earning the most points? You get to plug whatever you want at the end of the show. In recording our first show, our winner didn’t seem to understand the concept of what plugging something meant, so we’re picking up right where we left off.

You can listen to We Were Kind of a Big Deal in College on iTunes and other podcasting platforms. You can also follow the show on social media platforms, such as our currently blank Instagram account. At this point, we’ll likely be doing this podcast monthly, though we’ll see if that timeline changes in the future.

2018 Blog Goals

I have never been much of a person for making goals for a coming year, especially not for my writing or my blog. Sure, there’s things I’d like to do, but I generally don’t set them out in goal form.

I thought I’d change that this year for a few different reasons. First and foremost, I’ve had this blog for a little over three years now. While I’ve enjoyed writing on this blog, it’s never quite reached the traffic levels of either of the two blogs I had before that. I recognize that part of that is timing related. Early on in this blog’s existence, the active blogging community I was part of closed its doors. I received a decent amount of traffic from that site, we well as various bloggers who frequented that site coming to my blog(s) directly. Losing that was unfortunate.

Additionally, I think blogging as a medium is in a decline. That’s not to say that people don’t read blogs anymore, as I don’t think that’s the case. What I do see, however, is a decrease in the number of bloggers who have stuck with blogging for a long time. I can count on one hand8Maybe two hands. But that’s only if I’m being generous or if I’m forgetting a lot of people. the number of bloggers who I’ve seen stick with blogging over the past three years. There’s new bloggers out there who write good content, but for every one new blogger I’ve seen, I can think of three or four that have stopped.

I do see other bloggers doing great things. I’ve watched Laidig grow her blog significantly over the past year. Tabitha does some of the better written posts you’ll come across. Todd does some quality (and frequent) work on his blog. There’s other great writers out there (even non-bloggers) who are doing great work that leaves me inspired to improve what I do each day.

In light of all of this, I think there’s definitely some value to setting some goals for my blog. Here’s the goals I’m setting for 2018, along with a short explanation of why I’m setting each. I recognize the numbers I’ll be mentioning below aren’t big numbers, but you have to start somewhere.

  • 20 new WordPress followers – This blog doesn’t have a ton of WordPress followers, as I get a decent amount of my traffic via my various social media accounts. That said, I did pick up 16 new WordPress followers last year, bringing the site’s total to 29. I’d like to think that picking up 5 new followers per quarter (on average) isn’t particularly outlandish as a goal.
  • Average 250 visits a month – Last year, That Tiny Website averaged 197 visits a month. On one hand, that was a great thing to see, as it was this site’s best year ever. On the other hand, my previous blog’s worst full year saw an average of 245 visits per month. This will be the site’s third full year in existence and second one where I’m writing fairly regularly. I don’t want to be lagging behind my old work anymore. I recognize that this is around a 27% growth number, but I’d like to think I can hit it.
  • Grow comment count by 20% again – My blog comment totals got thrown all out of whack when I migrated from WordPress.com to a self-hosted blog9Through my own error. I didn’t follow directions well.. As such, the only comment data I have is from 2016 and 2017, where I went from 102 comments to 122. Ideally, I’d like to see a similar percentage increase this year, which would mean 147 comments on this blog this year.

I realize that none of this will be able to be done without the help of you, those who are reading my blog. Some of you have been reading and interacting with me for quite a while. For that, I thank you. Others of you are likely new to this blog. Welcome. I hope you stick around a while.

 

What are some of your goals for the new year? If you’re a blogger, podcaster, YouTuber, or other creator, what are some of your personal growth goals for 2018? Sound off in the comments.