In 2018, at the suggestion of Optimistic Millennial writer Kaytie Zimmerman, I decided to create some goals for my blog in an attempt to grow my blog and, by extension, build the community around it. Last week, I talked about how those goals went throughout the year of 2018 (not to mention doing periodic checkins throughout the year), as well as trying to explore whether the results of each of those goals was a success or a failure.
I’m happy I went that route in 2018, however, I don’t think it’s the right way to go in 2019. That’s not because I succeeded in every goal, nor am I completely happy with the results I did achieve across the board. While things did go alright, there’s always room for growth and improvement. Instead, I’ve decided to diversify my goals a bit in 2019. This is in an effort to better reflect what I’m looking to achieve not just as a blogger, but as a writer and freelancer. I’ll be sticking with three goals, in 2019, only instead of three blog based goals, there’ll be one each for blogging, story writing, and freelancing.
Goal 1: Blog Growth?
Last year, I had three separate blog growth goals that I set for myself. Needless to say with how things went, I have zero clue how to set goals for myself for blog growth. Since I clearly have no clue what I should scale my goals to, let’s go with the one that’s at least the easiest for me to measure: raw traffic.
This year, I’d like to average one view per hour for every day of the year. That’s 8,760 views for the year, which would represent a massive amount of growth from 2018 to 2019. Then again, that’s what I thought by setting a goal for 3,000 views for 2018 when coming off of 2,369 in 2017. I was wrong. I was over 3,000 views in September and 4,000 views in November. If the first four months of the year would have had better traffic, 5,000 would have been a realistic possibility. While I’m not expecting months upon months of traffic like November 20181, I think breaking the 8,000 visitor barrier is an attainable goal, even if it might be a bit of a reach.
Goal 2: Finish a Second Draft of the WIP by July
Let’s just say it’s, um, been a while since I’ve given you all an update on my work in progress. There’s several reasons for that, some of which are understandable, others of which are not2. That said, I’m planning to do another update on the project within the first six weeks or so of 2019.
That all said, I know for sure that once I get the initial draft finished, there will be some massive rewriting that needs done to make it presentable for beta readers. My alpha reader’s feedback, plus some of my own changes to the direction of where I want the story to focus, has proven that needs to be the case. As a result, once I finish the first draft, I’ll be re-writing my story (particularly the first 3-5 chapters) heavily.
In an ideal situation, both of these drafts will be completed by the end of July. I’m not going to set an official goal deadline for completing the first draft (mostly because January is particularly insane for me), however I feel like as long as that draft is done by mid-April, I should be in good shape to get my July goal for draft number two.
Goal 3: Take on Four New Freelance Projects This Year
2018 was an up-and-down year in terms of the freelance projects I took on. I had a large project come to me early in the year, as well as a ton of smaller projects that I took on. The problem was that the only one of those projects that I got paid for was the large project — all of the small ones came about as the result of my former company closing our office, which in turn meant resume editing work I did for free. While I did pick up a second, much smaller, project near the end of the year, the year was slower than I had hoped.
That isn’t necessarily a bad thing. I ended up needing more of my free time than I expected on several other things that came up this year, including minor things like a redesign of my blog and launching my Patreon account. Even with that in mind, I’d like to do more this year.
I’m setting a somewhat flexible goal of taking on four new freelance projects in 2019, ideally one per quarter. I say this goal is somewhat flexible, as if I were to take on a particularly large project, I’d consider revising this down to three. That said, the project would have to be major in either complexity or the amount of time I have to dedicate to it (or both) for me to make said revision.
